About

Hello! And welcome to the mecca of the Natural Professional. I (Shawn Tuttle, Chief Easify Officer, and chief sauerkraut maker here at HQ) will be your guide.

First things first, what is a Natural Professional?

Natural: authentic, fluid, organic, in the flow, part of the whole
Professional: master of your craft

It’s a term I created for people wanting to do business differently. It’s a way of being, of thinking, of living. It’s a Zen space.

It’s about being and expressing your True Genius in any situation, and especially in your work. It’s about kicking ass without kicking your own ass—or anyone else’s for that matter (unless they really, really deserve it!)

What we talk about here

We’re playing in the crossroads of small business, personal development and Service. Everything is fair game… from getting ideal clients and creating scalable systems, to working in your Zone of Genius and getting your business in alignment with your purpose—that’s the Natural Professional way.

Who is this site intended for?

The old-school demographics—profession, gender, age—aren’t so relevant here. What is relevant is that you are interested in

  1. working and living in integrity,
  2. making a positive impact on the world, and
  3. experiencing more fun, delight & satisfaction!

And I hope it goes without saying that you want to do it your way with success on your terms.

That’s what we do here at NaturalProfessional.com

Want more?

Since everyone will have their own take on the natural professional experience, I encourage you to comment on blog posts to share your thoughts and stories, or if you prefer, send an email directly to me.

Who’s behind all this?

Picture of ShawnThat’d be me. I live in the lovely little town of Nevada City, California in the foothills of the Sierra. I’m stoked to be living in this age of technology where I can connect with people everywhere over a morning latte at a cafe and then go skinny dipping in the magical Yuba River in the afternoon.

I’ve been working with small biz owners since 1997 and have experienced just about every aspect of the small business struggle. As if the struggle wasn’t personal enough, I started my own business in 2005, Project Simplify.

The natural professional popped on the scene in a burst of intuitive glory in 2008. She gradually took over more and more of my waking thoughts until the end of 2011 when the truth could no longer be denied: it’s all about the natural professional or bust. I laid Project Simplify to rest and haven’t looked back…

Consider yourself warned that my sense of humor can be on the dry side, occasionally sarcastic when super riled up, and a little quirky (in case you hadn’t noticed).

That’s it for now. Sign up for stuff to stay connected, introduce yourself on the blog or on Twitter, and let’s get rollin’!