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Interview with Irene Au

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Irene Au is Head of User Experience (UX) at Google, a yoga teacher, mother of two, and inspired by the question of how to use technology to make people’s lives better.

Seeing as how successful Google is, I thought, “hmmm, the small biz owner could definitely benefit from getting a behind the scenes look at how she keeps the customer’s experience in the forefront.” I also wanted to know how she stays sane working for the Giant G.

Serendipitously, Irene and I met in a yoga class. At the beginning of class, the instructor asked us to introduce ourselves to our neighbor. I said that I was in town for the Wisdom 2.0 Conference and a voice on the other side of the room immediately spoke up: “Who said that? I’ll be speaking tomorrow!”

Geez, how could I not interview her??

In today’s episode, Irene talks about:

  • the three-fold approach to a successful product
  • shaping your website/product/materials according to the experience you want your readers to have
  • the benefits of constraints to deliver

And of special interest to the natural professional, you’ll hear

  • how she has organized her life around joy.
  • the importance of non-attachment in your professional life

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Listen
Interview with Irene Au (mp3)
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Subscribe
The Natural Professional’s Authentic Success Podcast in iTunes.
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Links
Live in the Bay Area? Check out Irene’s yoga classes at Avalon in Palo Alto.

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