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Interview with Irene Au

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Irene Au is Head of User Experience (UX) at Google, a yoga teacher, mother of two, and inspired by the question of how to use technology to make people’s lives better.

Seeing as how successful Google is, I thought, “hmmm, the small biz owner could definitely benefit from getting a behind the scenes look at how she keeps the customer’s experience in the forefront.” I also wanted to know how she stays sane working for the Giant G.

Serendipitously, Irene and I met in a yoga class. At the beginning of class, the instructor asked us to introduce ourselves to our neighbor. I said that I was in town for the Wisdom 2.0 Conference and a voice on the other side of the room immediately spoke up: “Who said that? I’ll be speaking tomorrow!”

Geez, how could I not interview her??

In today’s episode, Irene talks about:

  • the three-fold approach to a successful product
  • shaping your website/product/materials according to the experience you want your readers to have
  • the benefits of constraints to deliver

And of special interest to the natural professional, you’ll hear

  • how she has organized her life around joy.
  • the importance of non-attachment in your professional life

Interview with Irene Au (mp3)
The Natural Professional’s Authentic Success Podcast in iTunes.
Live in the Bay Area? Check out Irene’s yoga classes at Avalon in Palo Alto.

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